Brand Experience (BXP) is about the role of strategic brand design across the omni-channel path to purchase for better shopper engagement and more profitable brands. It's written for influencers that have a seat at the table for brand strategy and design execution of consumer brands. As a subscriber, you'll look forward to coverage of brand strategy, shopper insights, case studies, inspiration and the latest global trends, innovation and technology. We'll explore all consumer touch points that create a holistic brand experience from consumer research, packaging to POP and retail merchandising, to mobile, social media, and the ever changing digital landscape and emerging new technologies, innovations and solutions. BXP guides you through the journey from insights and strategy to supply chain to execution.

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