Brand Experience (BXP) is created for brand leaders and influencers seeking to effectively leverage design for better business results. As a subscriber you'll look forward to engaging editorial on the value of design and the planning and execution of design-led strategies. Regular coverage of consumer trends and insights, inspiration for design-global and local, product and package-and recent discoveries in innovation and technology. Packaging, which is often the primary and only touch point that a brand has for connecting with shoppers, is the backdrop of each article. Brand Experience (BXP) guides you through the journey from strategy to supply chain to execution. Subscribe today and unlock your influence over the integration of design and business.

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