Brand Experience: Packaging (BXP) is about the role of strategic brand design across the omni-channel path to purchase for better shopper engagement. It's written for influencers that have a seat at the table for brand strategy and design execution. Every issue delivers coverage of brand strategy, shopper insights, case studies, global trends, innovation and technology. We'll explore all consumer touch points that create a holistic brand experience. BXP guides you through the journey from insights and strategy to supply chain to execution.

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